The fast pace nature of today’s news cycle can make it hard to keep up with what’s in. Beauty trends are constantly birthed, dying, and getting recycled; we’re here to keep you informed. Here are some current trends so you can stay ahead of the beauty game:
Using Beauty Technology to Create Personalized Shopping Experiences
Almost everything can be done online, now, companies are taking advantage of this by offering a 4D shopping experience from the comfort of your own home! With the rise of online shopping (exacerbated by the pandemic), consumers need ways to accurately test products. Cosmetics items can be difficult to assess online, whereas in person you can swatch the products to see if they are a good fit. Brands like Sephora have integrated virtual try on technology to close this gap. Just a photo of your face paired with AI technology can show you how specific lipsticks, eyeshadows, and other beauty products will look on your skin by scanning and detecting your eyes, lips, and cheeks.
Additionally, companies can use AI to recommend personalized products based on skin tone, type, etc. This technology can assess the customers needs and offer personalized products, offering a totally tailored experience for the user. As technology and AI advances, beauty technology will become more accessible and used as a standard. Perhaps one day we will be able to virtually smell fragrances.
Bleached Brows
Bleached brows have been all the rage this year. This daring style involves lightening or completely removing the color from one's eyebrows, creating a striking and avant-garde look. Just like a blank canvas, the absence of color in the brows allows for endless possibilities. Lightening your brows opens up your face more and allows for colors on your eyes and lips to really pop. Celebrities like Kylie Jenner and Bella Hadid have embraced this “barely there” brow look. You can still achieve this effect without bleach; a white eyeliner, spoolie, foundation, and setting powder is all you need to reduce the appearance of your brows while maintaining the shape. It’s a great way to change up your look and play with the shape of your face.
Bold Blush
Gone are the days of subtle, barely-there blush applications. Instead, those that are fashion-forward are embracing vibrant, eye-catching shades and applying them with confidence, creating a striking and impactful look. By opting for intense and vivid hues, such as bright pinks, corals, or even deep purples, individuals transform and enhance their complexion by instantly bringing life and vibrancy to their cheeks.
Instead of focusing solely on the apples of the cheeks, this trend involves sweeping the blush across the cheekbones, extending the color upward towards the temples or even blending it onto the temples and the eyelids. This application method adds dimension and creates a more artistic, editorial look. By strategically placing the blush higher on the cheekbones, it creates a lifted and contoured effect, enhancing the natural bone structure and giving a sculpted appearance. To avoid overwhelming the overall look, it is advisable to pair bold blush with more subdued eye makeup and lip colors. This allows the blush to take center stage and maintain a harmonious balance within the overall makeup application.
The trend of bold blush promotes inclusivity and celebrates diverse skin tones. From warm oranges and terracotta tones to cool fuchsias and deep berries, the options are endless, empowering individuals to experiment and find their perfect match.
The “Clean Girl”
The Clean Girl trend has gained considerable momentum in the world of beauty and fashion, captivating those who appreciate a minimalist, natural aesthetic. This trend celebrates simplicity, effortless elegance, and a fresh-faced appearance, embracing a back-to-basics approach to beauty. The idea of “clean girl” emphasizes promoting a skincare routine that prioritizes gentle and effective cleansing, hydration, and protection to achieve a healthy, glowing complexion that exudes youthfulness and radiance. This trend encourages embracing one's natural beauty and enhancing it subtly by opting for sheer or lightweight formulas like tinted moisturizers, BB creams, or light coverage foundations to provide a natural-looking base while maintaining a fresh and dewy finish.
The emphasis on clean and well-groomed brows is another hallmark of the Clean Girl trend. A natural and softly sculpted look is preferred, rather than heavily defined or bold brows. For the eyes, neutral, earthy tones, and soft matte finishes are popular and allow for a minimalist look.
By prioritizing simplicity, cleanliness, and a healthy complexion, “Clean Girls” exude a timeless elegance that transcends fleeting trends.
Barbie Core
As we approach the release of the highly anticipated new film Barbie, “Barbie Core'' has made a resurgence in the world of beauty and fashion trends. Inspired by the iconic doll and her timeless style, Barbie captures the imaginations of individuals who embrace all things pink, glamorous, and unabashedly feminine.
This trend encourages individuals to incorporate all shades of pink from soft pastels to bold fuchsias into their wardrobe, makeup, and overall aesthetic. It's about embracing femininity with confidence and embracing the power of pink. Fashion-wise, the trend promotes a fun and flirty style. It draws inspiration from the doll's wardrobe, featuring playful and girly elements like ruffles, bows, sequins, and frills that are often paired with accessories that accentuate the Barbie aesthetic. Think oversized sunglasses, high heels, statement jewelry, and playful handbags. The overall goal is to create a head-turning and whimsical look that exudes confidence and femininity.
Barbie Core makeup is known for its signature touch—a pop of color on the lips. Bright pinks, corals, and even hot reds are popular choices, adding a playful and youthful element to the overall look.
The Barbie Core trend promotes a sense of empowerment through embracing femininity and celebrating one's personal style. It encourages individuals to express themselves with confidence and fearlessness, it's about embracing the joy, playfulness, and unapologetic femininity that Barbie represents.
