Floral: The floral fragrance family has consistently maintained its popularity over the years. These scents capture the essence of various flowers, including rose, jasmine, lily, and violet. Floral fragrances are often associated with elegance, romance, and femininity making them a staple in many perfume collections.

Citrus: Citrus fragrances are loved for their fresh and invigorating qualities. Derived from the zest of fruits like lemon, lime, bergamot, and orange, these scents are energizing  and uplifting. Perfect for a refreshing pick-me-up, citrus fragrances evoke a sense of energy, positivity, and vitality. They often serve as excellent choices for summer or daytime wear.

Amber: The amber fragrance family is known for its rich and exotic character. Comprising notes like spices, vanilla, amber, and musk, these scents evoke feelings of luxury, passion, and sensuality. Amber fragrances are often chosen for special occasions and evenings.

Woody: Woody fragrances offer a sense of earthiness and depth, often featuring notes like cedarwood, sandalwood, and vetiver. These scents embody the aroma of trees and forests, with notes like cedarwood, sandalwood, and patchouli. Woody fragrances create a sense of tranquility, grounding, and connection to nature.

Fruity: Fruity fragrances are playful and vibrant, often showcasing the aromas of fruits like berries, apples, and peaches. These scents are often sweet and playful, evoking feelings of joy, youthfulness, and lightheartedness. Fruity fragrances can be a delightful addition to your daytime scent collection.

Aquatic: Aquatic fragrances capture the freshness of water and ocean breezes. Notes like sea salt, marine accords, and aquatic florals create a refreshing and revitalizing experience. These scents evoke a sense of freedom, purity, and coolness. These scents provide a clean and revitalizing experience, making them popular for daytime and casual wear.

Gourmand: Gourmand fragrances are relatively newer but have gained significant popularity. These scents evoke the aromas of edible treats like chocolate, vanilla, and caramel, creating a multisensory experience that triggers nostalgia, comfort, and indulgence. The whimsical nature of gourmand scents adds an element of surprise and uniqueness, making them a sought-after choice for those seeking unconventional and delightful fragrances.